Pottery is an ancient craft, but that doesn't mean it can't be practiced thoughtfully. At Max's Pottery, we make a conscious effort to minimise waste wherever possible, recycle materials, and make the most of the resources we use. While ceramics will always require energy and raw materials, we believe small decisions made consistently can have a meaningful impact.

Clay Recycling

• Until it has been fired, almost all clay can be recycled.

• Slip, trimmings, soft clay, failed pieces, and even clay residue collected from sinks are reclaimed.

• Clay waste is collected in dedicated recycling barrels and allowed to homogenise.

• Excess water is removed and the clay is dried on plaster bats until it reaches a workable consistency.

• Reclaimed clay is then reused for throwing, handbuilding, test pieces, and workshops.

• Many potters actually prefer working with this clay, as it is already somewhat “activated”!

Responsible Water Use

• Clay particles are allowed to settle out of water before disposal.

• Sink traps and settling systems help prevent clay entering the drainage system.

• Water used during cleaning is reused where appropriate before disposal.

Making Durable Work

• One of the most sustainable ceramic objects is one that remains useful for decades.

• We focus on producing high-fired stoneware designed for everyday use and long service life.

• Durable, repairable, handmade objects can help reduce reliance on short-lived mass-produced alternatives.

Local Production

• All work is made, glazed, fired, and sold locally in High Wycombe.

• Teaching locally reduces transport associated with traveling to distant workshops.

• We actively support local makers, artists, and suppliers whenever possible.

Continuous Improvement

• Sustainability is an ongoing process rather than a fixed destination.

• We regularly review our studio practices and look for practical ways to reduce waste, improve efficiency, and make better use of resources.